7/1/2013
The Federal Trade Commission is holding a public workshop on Nov. 21, 2013, in Washington, D.C., to address concerns over the “Internet of Things.” The seminar will discuss data privacy implications, particularly regarding children and th
Category: Uncategorized
Self-Regulators Hit Toys ‘R’ Us for Price Claim
7/1/2013
The National Advertising Division (NAD), a self-regulatory unit of the Council of Better Business Bureaus, is asking Toys “R” Us to modify or remove one of its in-store banners. This move may be instructive to other youth marketers in lea
Parents in English-Speaking Countries Prefer Their Kids to Watch Local Programming
7/1/2013
Globally, 37% of parents of children ages 2-12 prefer their children watch programming from their own cultures, according to Kids Industries. Parents in South Africa, the U.K., the U.S., and Australia are most likely to prefer local conte
Children’s Self-Control Is Tied to Adult Success
7/1/2013
Children who demonstrate more self-control during their adolescence are more likely to be healthier, wealthier, and less likely to commit crimes than those children who demonstrate less self-control, even after accounting for social class
‘Playful’ Parents Want Their Kids to Have Fun
7/1/2013
More than nine in 10 parents of children ages 4-12 (92%) describe themselves as playful, according to Materne’s apple-juice-in-a-pouch GoGo squeeZ. Yet, 74% of parents say they have problems making sure their families enjoy playing every
Tween Girls Love Fashion, Technology, and Celebrities
Organic Is Most Popular Social Media Ad Tactic; Paid Is the Most Effective
6/1/2013
One in three marketers who spend more than $100,000 per year on social media ads are not satisfied with their efforts, according to digital marketing agency Kenshoo Social. Organic postings, which are unpaid efforts, such as branded pages an
Mobile Gamers Come Out to Play During Primetime
6/1/2013
Mobile gamers spend the most time playing games on weekdays from 8 p.m. to 10 p.m., according to Arbitron Media. Likewise, social media users, both with apps and online, are most likely to post updates and visit their profiles between 7 p.m.
Millennial Parents Outspend Older Parents on Family Entertainment
6/1/2013
More than one in three millennial-aged parents (36%) are spending more on family entertainment now than a year ago, compared to 17% of older-aged parents who are doing so, according to Mintel. Some 42% of parents are spending less on family
Youth Violence Is Tied to Competition, Not Necessarily Video Games
6/1/2013
Aggressive behavior among high school students is correlated more heavily to competitive play than video games, according to research published in the Journal of Youth and Adolescence.
Researchers studied the video game playing,