Kohl’s ranks as the preferred retailer for women when it comes to purchasing clothes (13%), followed by Walmart (12%), Macy’s (10%), JCPenney (9%), and Target (3%), accord
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Millennial Women Prioritize High-Paying Jobs
More than eight in 10 working women ages 18-34 (81%) say that if they work hard enough they will eventually be able to achieve what they want
Customers of Flash Sale, Daily Deal, And Group Buying Sites Order Frequently
Consumers who shop at flash sale sites, daily deal sites, and group buying sites (such as Groupon) shop more frequently than those who purchase from traditional online retailers
Funny Ads Attract Attention But Don’t Sell
Ads that viewers find humorous are more likely to hold consumers’ attention and to be considered likeable, but they’re no more likely to spur purchasing than ads tha
Funny Ads Attract Attention But Don’t Sell
Ads that viewers find humorous are more likely to hold consumers’ attention and to be considered likeable, but they’re no more likely to spur purchasing than ads tha
Back-To-School Spending Will Top $30 Billion
Americans expect to spend more than $30 billion — an average of $688.62 per household — on back-to-school items this year, according to BIGinsight for the National R
Back-To-School Spending Will Top $30 Billion
Americans expect to spend more than $30 billion — an average of $688.62 per household — on back-to-school items this year, according to BIGinsight for the National R
Tablet Users Want To Be Able To Buy Directly From Magazine Ads
Seven in 10 tablet owners (70%) who have read magazines on their devices in the past 30 days would like to be able to purchase items directly from digital magazine ads by clicki
Consumers Say Brands Must Earn Their Trust
More than eight in 10 consumers (84%) say they’ll only interact with brands or information providers they consider trustworthy, according to The About Group (About.com). S
Tablet Users Want To Be Able To Buy Directly From Magazine Ads
Seven in 10 tablet owners (70%) who have read magazines on their devices in the past 30 days would like to be able to purchase items directly from digital magazine ads by clicki