06-01-12 A multi-year, multifaceted initiative titled “The Blackberry Project” is examining teens’ online, mobile, and social media habits in depth. Beginning in 2003, the families of 200 nine-y
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Hasbro Builds ‘Battleships’ With Kre-O Brand
06-01-12 Hasbro is adding to its Kre-O toy brand, which currently offers Transformers-themed products, with the introduction of Battleship-branded toys.
A key selling point for Kre-O&rsq
World Wrestling Entertainment Expands Its Focus On Kids,Teens Via Entertainment, Social Media
06-01-12 World Wresling Entertainment (WWE) has made great strides in recent years in making itself kid- and family-friendly. With Mattel as its toy licensee since 2010, WWE continues advancing its c
Today’s Children Are Demographically And Attitudinally Diverse
06-01-12 Those under age 16 are changing the definition of “diversity,” according to Frank N. Magid Associates. This demographic — dubbed the Plurals — represent a changing of the guard, w
Finders Scroll Through Lost Smartphone Data
06-01-12 Nine in 10 of those who find lost smartphones (92%) look through the phone’s applications and files, according to Symantec. Although the study didn’t break out its findings based on age, they
Millennials Are The Generation Cutting Back The Most On Spending
06-01-12 One in four Millennials (24%) say they do not have enough money to cover basic needs, compared to 17% of those ages 35-54 and 13% of those over age 55, according to WSL Strategic Retail. Also:
Young Adult Authors Break Free From Children’s Section To Be Embraced By Adult Readers
06-15-12 Once upon a time, books were segmented by topic and age-appropriateness. At retail, there were YA (young adult), children’s, and adult sections, and fiction and nonfiction shelves. And while this system
Children’s Digital Habits And Usage Behavior
06-15-12 One in two kids ages 5-8 and 10% of those under age 1 use smartphones, video iPods, iPads, or other smart devices, according to Common Sense Media. Yet, while kids are increasingly using these devices, t
Asian Population Growing Four Times As Fast As Overall U.S. Population
Between 2000 and 2010, the population of mixed-race Asian Americans grew 60%, to 2.6 million, according to the U.S. Census Bureau. Mixed-race Asians make up 15% of the total Asian American
Affluents Shop Via Mobile But Still Like The In-Store Experience
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Two thirds of affluent smartphone owners (with annual incomes of $150,000 or more) shop via mobile, according to the Luxury Institute. Half make purchases at least