A new national survey reveals that 76% of Americans plan to celebrate St. Patrick’s Day weekend this year, with the participation in the festivities stable from ages 18–54. More than four in five Americans aged 18-54 (85%) plan to partake…
LOW PRICE, LIMITED SUPPLY HELPS ‘CULT WINERIES’ DRIVE LONG-TERM DEMAND
When a product is hard to buy, more people want it. A new Washington State University study finds wineries producing “cult wines” can boost long-term profits by keeping their prices low, creating excess demand that fuels their brand’s prestige and…
Business Trends and Outlook Survey Data Released by Census
On February 27, the U.S. Census Bureau released new data products from the Business Trends and Outlook Survey (BTOS), a survey that measures business conditions and projections on an ongoing basis. The BTOS includes data for multiunit/multilocation businesses. BTOS will…
Research Offers New Direction on How Disaster Relief Organizations Should Communicate Through Social Media
According to the basics of crisis communications theory, disaster relief organizations should always speak with “one voice.” As demonstrated through recent events such as the Los Angeles wildfires, information these organizations provide through social media can be vital to saving…
Gig Economy May Serve as Substitute for Those Seeking Other, More Permanent Work
While traditionally laid off employees have relied on consumer credit and unemployment insurance to maintain consumption, research finds that the gig economy serves as a substitute for many seeking other, more permanent work. In a paper published in the Journal…
When We Feel a Loss of Control, We Seek Out Others Like Ourselves
Amid these turbulent times, as our society comes to grips with headlines about wars, the latest health scares, rising prices and social upheaval, people feeling a loss of personal control tend to seek out others who are more like themselves.…