Roughly two-thirds (64%) of American adults admit to having made purchases from socially responsible companies in the past year, according to an annual survey from Good.Must.Grow. The survey also indicates that roughly one-quarter (26%) have avoided making a purchase…
Americans Spent $28 Billion on Gift Cards for Others, $11 Billion on Gift Cards For Themselves
The winter holidays are over, but America’s retail sector has likely only begun to see the full influx of shoppers wielding gift cards given to them as Christmas presents or for some other special occasion during 2016 (or 2015, or…
What Consumers Want From Branded Content
Consumers prefer branded content that informs (40%) and educates (28%) rather than entertains (17%) or inspires (11%) them, according to a study from OneSpot and the Marketing Insider Group, which surveyed almost 1,600 adults who at least sometimes consume branded…
TV News and Newspapers Trusted More Than Online Sources
Fresh off recent research suggesting that adults trust tradition media ads more than digital ones, a study from YouGov indicates that Americans are more likely to trust news that they read about in the newspaper or see on TV than…
U.S. Housing Worth Record-High $29.6 Trillion in 2016
The total value of the housing stock in the United States grew to a record-high $29.6 trillion in 2016, according to a new Zillow analysis. The housing market saw a strong year of appreciation, growing 5.7% in value, or $1.6…
U.S. Bar and Nightclub Revenue Seen Growing 2.9% This Year
Disposable income is expected to rise this year, and that means people will be able to spend more at bars and nightclubs, according to a new report from IBISWorld, a consultancy which projects U.S. bar and nightclub revenue growing 2.9%.…