Entertainment company Participant Media, under its online social action network TakePart, teams with the non-profit Center for Ecoliteracy to develop an educational guide to distr
Influence Of Licensed Characters On Kids’ Perception Of Cereals
How does the presence of licensed characters on a box of sugared cereal influence children’s subjective report of taste?
A study of
Nursery, Clothing Top 2010 Kid Product Recalls
Nearly half of the products (45%) recalled by the U.S. Consumer Product Safety Commission in 2010 were children’s products, according to the advocacy group Kids In Danger. N
Sesame, Winnie The Pooh Deemed “Good Role Models” For Kids By Parents
Sesame Street characters and Winnie the Pooh are viewed by parents as the most positive movie or cartoon character role models for children, according to Mintel. Characters that a
Promotions Monitor 06-15-11
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FOOD/BEVE Marvel’s Paul Gitter On Preparations For 2012’s The AvengersMarvel’s Paul Gitter oversees the company’s North American licensing deals. In an exclusive interview with YMA, Gitter discusses Marvel’s approach to |