The number of online Hispanics increased to 23.6 million in February 2010, up 3.3 million (or 13.9%) over the prior 11 months, according to comScore. The researchers attribute
Marketers Acknowledge Hispanics’ Influence, Fail To Reach Them
A survey of senior marketers at Fortune 1000 companies finds that a slight majority (51%) claims they do not market to Hispanics, reports Orci. In addition, 82% have no plans to b
Hispanics’ Financial Confidence Enables Big Ticket Purchases
Nearly half of Hispanic consumers (49%) believe that the economy will eventually rebound to what it was prior to the recession, compared to 41% of the general population, finds Te
Black Households Are Optimistic About Their Financial Futures
Blacks were less likely than the general population to be worried about the U.S. economy in 2009 (27% vs. 32%), according to Nationwide and the Tavis Smiley Group. That may be
Visible Panty Line: The How And Why Of Americans’ Underwear
Americans own an average of 17 pairs of underwear, with women slightly exceeding men (19 pairs vs. 16 pairs), according to Cotton Incorporated. More than seven in 10 (71%) pla
Americans Give Back: How They Connect And Donate To Charity
Americans give an estimated $118.2 billion to charity annually, according to Convio. |image1|The organization arrives at that number by tallying generational giving: