Three in four moms (74%) allow their young kids to play educational apps via their mobile device and 64% feel apps are a “great way to introduce their kids to technology,” acco
Kids Are Key To Monetizing Apps
Meredith, publisher of More, Better Homes and Gardens, and Ladies’ Home Journal, finds its entry into paid
Moms Cite Books As Top Positive Influence On Their Kids
Moms feel books (86%) are more of a positive influence on their children than grandparents (82%), teachers (71%), and religious leaders (47%), according to CafeMom.
Students And Parents Support Incentives For Good Grades
More than three in four children and teens under 17 (77%) feel their parents should give rewards for good grades, according to Northwestern Mutual Foundation. Six in 10 parents over 30 (60
Toy Sales At $21.87B In 2010
Retail sales of traditional toys increased 2% to $21.87 billion in 2010 from $21.46 billion in 2009, according to the NPD Group. Nearly half of these sales ($10.2 billion) came between Oct
Teen Girls Love To Shop And Spend
More than four in 10 teen girls 13-18 (41%) have purchased 10 or more items of clothing in the past six months, according to Varsity Brands and Ketchum Global Research Network. An addition