Black buying power in the U.S. reached $836 billion in 2010, according to Target Market News. Black households spent an estimated $507 billion in 2009, up 16.6% from 2008. The increase sug
Young Hispanics Most Likely To Be Uninsured
Hispanic young adults ages 20-29 are less likely than their non-Hispanic peers to have health insurance, according to the National Center for Health Statistics. More than half (54%) of His
Hispanics Are Worried About Losing Jobs
More than a third (37%) of U.S. Hispanics describe themselves as “very” worried that they or someone in their household will become unemployed, according to a poll of Hispanic
Emerging Majorities Big On Smartphones
Black, Hispanic, and Asian Americans are more likely than members of the general U.S. population to own smartphones, according to Nielsen.
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Consumers Use Media In Layers
Americans spend more than 13 hours per week using two or more forms of media simultaneously, according to data from Luth Research cited in “Profiles Of The U.S. Simultaneous Media Us
“Fashionistas” Are Influenced By Friends
Women who follow fashion trends closely (“Fashionistas”) are more likely than other women (“Commonistas”) to be influenced by friends’ recommendations about clothin