Saving money may be challenging for most Americans, but a new survey from TD Bank reveals that nearly half of Americans are feeling confident about their ability to save for the future. The TD Bank Saving & Spending Survey questioned…
Consumers Boost New Vehicle Sales to Highest Level in Decade
Projected April auto sales will expand to a seasonally adjusted annualized rate (SAAR) of 16.8 million new units, the highest level for the month in a decade, according to TrueCar. Volume was kick-started by lingering momentum from a strong fiscal…
Online Banking Users See Benefits to Card-Linked Marketing
More than eight in 10 U.S. adults who use mobile or online banking applications see some benefits to using card-linked marketing (e.g. special offers such as coupons or discounts, via email or text on mobile or online banking applications), Cardlytics…
Mobile Email CTO Rates 40% Higher For Brands Using Responsive Design
Mobile email clicks accounted for almost 40% of all email clicks in Q4 2014, according to the latest quarterly report from Yesmail. Mobile’s click share was buoyed by a 20% year-over-year increase in click-to-open rates, from 10.3% in Q4 2013…
Tablets Now Reportedly in a Majority of U.S. Households
Tablet penetration has reached 51% of US households as of February, up 13% points year-over-year, according to Nielsen in a recent study. Tablet penetration stood at 50% or higher in 20 local markets, led by Atlanta (62%) and San Francisco (61%),…
Estimated Mobile Share of U.S. Organic Search Traffic, by Engine
Mobile search traffic reportedly grew by 54% year-over-year in Q1 and now represents an estimated 45% share of U.S. organic search traffic, according to a Merkle | RKG analysis of a cross-section of its clients (most heavily represented by the…