11/1/13
Wealthy people are different from the average American, particularly because they have more money and are willing to spend it, according to the Shullman Research Center. Four in 10 women (40%) and men (41%) living in households earning mor
Author: Joel Whitaker
Joel Whitaker is publisher of Research Alert.
Tweens Show Their Love for Oreo, Cheetos, and YouTube
11/1/2013
Oreo, Cheetos, and M&M’s top the list of most-loved brands among 6-to-12-year-olds, according to marketing agency Smarty Pants’ annual “Young Love” report on the 100 most-loved brands among moms and kids ages 6-12. (The report separa
Families Cut Back on Kid Expenses to Fund Their Travels
11/1/2013
One in 10 U.S. families (11%) cut back on child care costs to have money for a family vacation, according to TripAdvisor. A similar percentage (10%) cut back on child-related activities, and 8% reduced their spending on their children’s
Boomer Women, Men Differ on What They Are Willing to Sacrifice for Their Parents
11/1/13
Boomer women are more likely than boomer men to say they would sacrifice their day-to-day lifestyle to support their parents financially (60% vs. 51%), according to More magazine. By contrast, men are more likely than women to sac
Moms Show Their Love for Crayola, Disney, and Hershey’s
11/1/13
Moms loved them as children, and now, as mothers themselves, they still cherish iconic kids’ brands such as Crayola, Disney Channel, and LEGO, according to marketing agency Smarty Pants’ annual “Young Love” report on the 100 most-loved bra
Women Favor High-End Luxury Brands
11/1/13
Chanel and Armani bump Ralph Lauren as women’s favorite fashion brands, according to Brand Keys brand consulting agency. Three in 10 consumers (30%) say brand name and logo are important criteria when they make fashion buying decisions, up
Women Need to Be Nonsmoking Good Moms
11/1/13
Sexism still exists, according to Vanity Fair and CBS News. Few adults are comfortable with having a female boss. In general, adults are most comfortable with having a female doctor (48%) rather than financial planner (18%), boss
Black Women Embrace Natural Hair Trends
11/1/13
Seven in 10 black women (70%) say they currently wear or have worn their hair natural, without relaxer or perm, in the past 12 months, according to Mintel. More than half have worn braids (53%), and 41% have worn locks.
Black hair
Women Are More Stressed Over Skin Flaws Than Hair Woes
11/1/13
Women are more likely to cite skin issues as their biggest beauty challenge (32%) rather than controlling their hair (27%), sticking to a beauty routine (24%), or counteracting a crazy night out (16%), according to Cosmopolitan ma
Affluent Professional Women Think They Need $1.5 Million for Retirement
11/1/13
Nearly half of working women ages 40-69 with $145,000 in household income say they earn about the same (20%) or more (24%) than their spouses, according to Wells Fargo. While 40% have a written retirement plan, affluent women report needin