11/1/2013
Two in three 18-to-24-year-olds (66%) say it’s important that pay TV service providers offer original content, such as HBO having “Boardwalk Empire,” according to PricewaterhouseCoopers. These young viewers (56%) are more likely than tho
Author: Joel Whitaker
Joel Whitaker is publisher of Research Alert.
Moms Are Avid Tech Users
10/1/13
Working moms are 2% more likely than stay-at-home moms to use smartphones, while stay-at-home moms are 20% more likely to use tablet devices than working moms, according to the analytic platform Jumptap network.
Moms use the iPod T
Boys Snack More Often Than Girls
10/1/2013
More than one in four boys ages 2-5 (27%) eat three snacks a day, in addition to their regular meals, according to the National Health and Nutrition Examination Survey. A similar percentage of their girl counterparts (28%) also eat three
Hispanic Families’ Challenges and Opportunities With Digital Technology
10/1/2013
It’s accepted without question that today’s families integrate technology into all aspects of their lives. Kids carry smartphones to coordinate carpool pickups. And parents email their kids’ teachers with homework questions. Yet, this ad
Three In 10 Women Wear BB Cream
10/1/13
The number of women who wear BB Cream makeup, a multifunctional cream containing foundation, sunscreen, and moisturizer, has grown from 24% in 2012 to 29% in 2013, according to Mintel. However, women still use BB Cream less than they do bl
Women Control Grocery Purchases
10/1/13
Two in three women (66%) say they handle the majority of the grocery shopping, with 75% saying they develop the shopping list and 53% saying they clip coupons and search for specials, according to the trade group Private Label Manufacturer
Manchester United Eyes U.S. Teens
10/1/2013
Soccer franchise Manchester United is one of the biggest and most profitable sports franchises, except in the U.S. Now, company executives feel 2014 is a perfect time to capture the 12-to-24-year-old consumer. “It’s under-penetrated, ver
General Mills Wants Families to Eat More Cereal
10/1/2013
One of every eight boxes of cereals sold in the U.S. is a variety of Cheerios, according to General Mills. And Honey Nut Cheerios is the top-selling U.S. brand.
The cereal category, however, remains challenging. It is still popul
Grocery Shoppers Increase Their ‘Loyalty’
10/1/13
Nearly six in 10 grocery shoppers (58%) always use their shopper loyalty cards when shopping, up from 47% who did so in 2011, according to Deloitte. More than one in three (39%) have more than three cards from different grocery stores, up
Tooth Fairy Leaves Nearly $4 Per Tooth
10/1/2013
Children receive an average of $3.70 per lost tooth, up 23% from 2012, according to Visa.
The amount left under the pillow varies based on where children live. Kids in the Northeast receive the most money, at $4.10 per tooth; chi