8/1/2013
The average value of a Facebook fan is $174.17 in 2013, up from $136.38 in 2010, according to market research firm Syncapse. The factors that calculate a fan’s worth include how much he or she spends on the brand, loyalty, propensity to r
Author: Joel Whitaker
Joel Whitaker is publisher of Research Alert.
Acne Appears at Age 12
8/1/2013
The average age when children first get acne is 12, according to pharmaceutical company Galderma Laboratories. However, 27% of moms say their children first started having acne at ages 9-11.
Most moms (52%) whose kids haven’t had
Parents Aren’t the Only Ones Paying for Student College Tuition
8/1/2013
One in three U.S. adults (33%) are currently paying or planning to help pay for a child’s higher education, according to TheStreet.com. And 71% of these adults are worried about where they will get this money.
Among those saving f
Technology Impacts Kid’s Toy Play Patterns in a Multitude of Ways
8/1/2013
It is the best of times and the worst of times for toy makers. Families continue to spend millions on toys and games each year, helping to establish new multimillion-dollar evergreen properties, whose newest members include Jake and the N
Kid TV Viewing Habits Mirrors Parents
8/1/2013
The amount of time parents spend watching TV is strongly associated with the amount of time children spend watching TV, according to research by Pennsylvania’s Annenberg Public Policy Center. Parents, on average, watch four hours of TV pe
Parents Blind to Their Kids’ Size
8/1/2013
While nearly one in three children (32%) are considered overweight or obese, according to their parents, only 15% of children should be classified as overweight, according to the Robert Wood Johnson Foundation and the Harvard School of Pu
Racism Is Still a Problem, Say Teens and Young Adults
8/1/2013
Two in three 12-to-29-year-olds (63%) say racism is a problem in society, and 38% say it’s a problem in their school or community, according to TRU Views from U.S. Yankelovich Monitor.
Teens and young adults tend to stick with the
Tablet Owners Spend More Than Smartphone Owners on Virtual Goods
8/1/2013
In-game spending for virtual goods on tablet devices generates $914 million per year, according to mobile game developer PlayFirst and Frank N. Magid Associates. In-game virtual good spending on smartphones generates $341 million per year
Economy Is Impacting Back-to-School Spending
8/1/2013
More than three in four families (77%) with children in grades K-12 say the economy is having an impact on their back-to-school spending plans, according to the National Retail Federation and BIGinsight. Last year, families with children
Generational Differences: Millennial Moms Want to Be Friends, Gen Xers Want to Be Boss
8/1/13
At first glance, all moms share similar values. They want what is best for their children and to create lasting memories for them. Moms make sacrifices for their children and consider them more important than anyone else.
Yet, a dif