5/17/2013
Laptops are the most commonly used devices for watching streaming video, according to the Interactive Advertising Bureau (IAB). More than one in 10 U.S. adults stream video on a typical day; the most active time for watching streamed conten
5/17/2013
More than half of U.S. Hispanics (55%) say they love shopping with companions, compared to 38% of general market shoppers who feel this way, according to The Integer Group and M/A/R/C Research. Family members are often involved in Hispanic
5/17/2013
Local TV has the largest weekly audience of any media source, but national newspapers are considered the most trustworthy, according to Nielsen research for the Newspaper Association of America. Social media are most likely to inspire a
5/15/2013
There’s a revolution underway in the retail industry, driven largely by young shoppers.
Although the convergence of the online and offline worlds has an impact on all shoppers, teens and children’s perceptions of these two experi
5/15/2013
Creators know that their teen characters must be relatable if they are to successfully connect with a young audience. But that’s easier said than done, since there is no typical teen to serve as the basis for this relevance, according to In
5/15/2013
Two in three moms ages 25-54 with kids under age 18 living in their households (65%) say they spend more money on their kids than themselves, according to the Total Beauty Media Group. More than eight in 10 of these moms (85%) go back-to
5/15/2013
The percentage of teens who think Justin Bieber is attractive has fallen to 7% in March 2013, from 12% in May 2012, according to E-Poll Market Research. Similarly, his charm rating has dropped from 11% to 7%, and those who think he exude
5/15/2013
Online viewers are more likely to remember a brand message-and plan to act on it-when the clip airs between 8 p.m. and midnight, according to video analytic agency TubeMogul. Viewers exposed to an ad during that time frame remember a brand
5/15/2013
All teens ages 13-18 surveyed by Ipsos MediaCT and Wikia (100%) go online for at least one hour a day. Slightly less than half (46%) are connected for more than 10 hours a day.
One in four (24%) are actively connected-such as che
5/15/2013
More than nine in 10 parents with children under age 18 (91%) prepared ethnic food at home in the past month, compared to 78% of those without children, according to Mintel.
Although these families with children prepared a wide variety