5/3/2013
Seven in 10 Americans (71%) factor in environmental concerns when making purchase decisions at least some of the time, but only 27% always or regularly do so, according to Cone Communications. The majority of consumers (63%) are confident th
5/3/2013
Almost nine in 10 U.S. consumers (87%) would agree to participate in a two-hour focus group for a $100 reward, according to Parago. The national average reward for participating in a focus group is less than half that, however: $23.78 per
5/3/2013
U.S. workers say co-workers are their biggest distraction at work, but nearly eight in 10 (79%) admit to wasting time checking emails, according to a Jive Software survey of full-time, part-time, and self-employed workers. Working Americans
5/3/2013
More than half of consumers (52%) have stopped buying from a company after having a bad customer service experience, according to a Dimensional Research study for Zendesk. Nearly all respondents (95%) have had a good customer service expe
5/3/2013
Teens prefer to watch movies in IMAX or in traditional 2-D in theaters over watching them in 3-D in theaters or in any format at home, according to Piper Jaffray. When they rent movies to watch at home, they’re most likely to use digital str
5/3/2013
Asian Americans have significantly higher incomes than members of any other racial/ethnic group, both at the household level and at the individual level, according to newly released Census Bureau data from fourth-quarter 2011. The average qu
5/3/2013
The majority of U.S. Hispanics are Catholic, although this proportion is shifting, according to Gallup. Catholics make up 54% of the U.S. Hispanic population, down from 58% in 2008. Protestants’ share of the Hispanic population has stayed co
5/3/2013
Support for gay marriage rights has increased more than for any other public policy issue in the past decade, according to the Pew Research Center. The number of Americans who support gay marriage rights increased 48% between 2003 and 201
5/3/2013
Online videos are most likely to be watched via computer (89.6% of all videos started), according to Adobe Systems. Tablets account for 6.5% of videos started, and smartphones for 3.9%. Although mobiles’ share of online video viewing remains
5/3/2013
More than a quarter of affluent Americans (with annual household incomes of $100,000 or higher) say they multitask almost constantly (27%), and another 37% do so regularly, according to Ipsos MediaCT. Affluents tend to view multitasking in a