8/2/13
More than seven in 10 Internet users (73%) from the U.S., Canada, and the U.K. are on Facebook, according to Vision Critical. Among these, 38% have purchased an item after sharing or favoriting it on the site. Among the 24% of adults who us
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Hispanics Eat Most Lunches at Home
8/2/13
U.S. Hispanics are more likely than non-Hispanics to eat lunch at home, according to the NPD Group. Hispanics eat 73% of their lunches at home, while non-Hispanics eat only 62% of their lunches at home.
Hispanics whose preferred lan
Millennials Consider Tech-Readiness Essential in Choosing a Home
8/2/13
Millennials value up-to-date technology in their homes, according to a Better Homes and Gardens real estate survey. More than eight in 10 (84%) millennials (ages 18-35) say there is some home technology they consider essential, and 64% woul
Consumers Respond Favorably to Videos in Marketing Emails
8/2/13
Consumers are 28% more likely to open publishers’ marketing emails when the subject lines contain the word “video” than the average email and 97% more likely to click on them, according to Adestra. Subject lines containing the terms “review
Americans Will Pay More for Locally Grown Food
8/2/13
The majority of Americans-even those with low incomes-are willing to pay more for locally produced food, according to A.T. Kearney. Almost four in 10 Americans (38%) would pay up to 5% more, another 24% would pay 5% to 10% more, and 8% woul
Millennials Redefine the American Dream
11/1/2013
Those ages 18-24 are more likely than older Americans to define the American Dream as being debt-free and least likely to define it as joining the 1% or to retire financially secure at age 65, according to Credit.com.
Nearly nine
Women Like to Name Their Cars
11/1/13
Women are more likely than men to have a nickname for their cars (27% vs. 17%), according to Nationwide Insurance. One in four drivers (26%) think of their car as a girl, with women most likely to think of their automobile as “baby.”
Millennials Seek Original Content in Pay TV Providers
11/1/2013
Two in three 18-to-24-year-olds (66%) say it’s important that pay TV service providers offer original content, such as HBO having “Boardwalk Empire,” according to PricewaterhouseCoopers. These young viewers (56%) are more likely than tho
Boomer Women Are Unable to Find Age-Appropriate Clothing
11/1/13
Two in three boomer women over age 45 (64%) say it’s harder to shop for clothes since they turned 45, according to Vibrant Nation. More than three in four (78%) say it’s challenging to find clothes that flatter a changing body or that don’
Teens, Millennials Hit Different Restaurants for Meals, Dessert
11/1/2013
Millennials and teens are the age group most likely to go to a different restaurant for dessert than for their main meal, according to Technomic. Only about half of consumers’ desserts are purchased at the same restaurant, while the rema