10/1/2013
One in three 14-to-23-year-olds (34%) say their top economic concern is jobs and unemployment, up from 26% who felt this way in 2012, according to TD Ameritrade. Teens and young adults are also more concerned about large student loan deb
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Parents Say College Is Important, Increase Financial Help
10/1/2013
More parents in 2013 say college is “very important” to their children’s futures than parents who said this in 2012 (87% vs. 81%), according to Discover Financial Services.
Parents in 2013 are also more likely than parents in 201
General Mills Wants Families to Eat More Cereal
10/1/2013
One of every eight boxes of cereals sold in the U.S. is a variety of Cheerios, according to General Mills. And Honey Nut Cheerios is the top-selling U.S. brand.
The cereal category, however, remains challenging. It is still popul
Manchester United Eyes U.S. Teens
10/1/2013
Soccer franchise Manchester United is one of the biggest and most profitable sports franchises, except in the U.S. Now, company executives feel 2014 is a perfect time to capture the 12-to-24-year-old consumer. “It’s under-penetrated, ver
Boys Snack More Often Than Girls
10/1/2013
More than one in four boys ages 2-5 (27%) eat three snacks a day, in addition to their regular meals, according to the National Health and Nutrition Examination Survey. A similar percentage of their girl counterparts (28%) also eat three
Smartphone Owners Are Annoyed at Constant Phone Checkers, But Gender Divides Other Annoyances
9/1/13
Both men and women find people who constantly check their mobile phones to be the most annoying pet peeve about phone behavior, according to Microsoft. The two genders also agree that talking loudly, using or not silencing phones when appro
Online Shoppers Aren’t Diving Deep Into Research Before Making Internet Purchases
9/1/13
The largest number of online shoppers visit one website before making an online purchase, according to Toluna’s Adroit Digital. Almost one in four (22%) conduct research by visiting two sites, and 28% visit more than three.
Online s
Women Shift Priorities From the Economy to Their Kids
9/1/13
In 2011, women’s top concern was the economy, and now, in 2013, their child’s future is the biggest anxiety, according to Fleishman-Hillard, Hearst magazines, and Ipsos MediaCT. Women today are more likely than two years ago to describe the
SodaStream Learns It’s Not Easy Being Green
9/1/13
U.S. families purchased more than 1.2 million SodaStream appliances in 2012, according to company figures. The product creates carbonated water, to which users can then add one of the 80 different concentrated syrups.
SodaStream pro
New York & Co. Goes Big With Eva Mendes
9/1/13
Women’s retailer New York & Co. is teaming with actress Eva Mendes on a fashion line that is backed by its “biggest marketing launch in the company’s history,” says New York & Co.’s Gregory Scott.
The collection launches thi