High school and college students are willing to pay an average $3 per mobile application, according to YPulse Research, though one in three are not willing to pay anything. Pr
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Life Stage Is Surest Indicator Of Consumers’ Media Preferences
Media behavior is most affected by life stage rather than demographic or economic factors, according to a report conducted by E-Poll, the Hallmark Channel, and the Entertainme
Promotions Monitor 05-15-10
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EDUCATION Paying Kids To Learn: What WorksPaying kids to learn works if they are given the proper incentives, according to a study involving 18,000 students in four cities who earned a total $6.3 million. Students respond Promotions Monitor 08-15-10
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