The Federal Emergency Management Agency (FEMA) is providing financial backing for a game-based website to teach kids about disaster preparedness. The game, Read more →
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Marketers On The Move 10-15-10
MTV Networks strengthens its Digital Advertising and Digital Research teams with several appointments (212-258-8000). Michael GreenspanRead more →
Ages 8-11 Are Key For Online Game Producers
The “sweet spot” for online gaming companies is 8-11-year-olds, according to M2Research and KidSay. Some 93% of tween girls and 91% of tween boys play online games.
Read more →U.S Households Spend $12,800 On Entertainment, Restaurants
An estimated 28% of Americans’ annual spending is on discretionary goods and services, according to Experian Simmons. The typical U.S. household spends $12,800 on purchases
Most Adults Think Using Cell Phone While Driving Is Dangerous, But Do It Anyway
Although nine in 10 adults are aware that using a cell phone while driving is unsafe, 60% of drivers who have cell phones talk while driving, and nearly a quarter (22%) send and/o
Millennials Take A Social Approach To Shopping And Eating, Choose Exercise That Fits Into Their Lives
Millennials take a social approach to shopping — they like to shop with friends and family, and seek friends’ opinions before making big decisions.
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Teens See College As Mandatory
More than nine in 10 teens (91%) are enrolled or plan to enroll in college, and 68% expect to pursue an advanced degree, such as a master’s or Ph.D., according to TD Ameritrade.
Frequent Coupon Users Spend More Online
Frequent users of online coupons (those who use them more than six times a year) spend an average of $1,850 online per year, compared to $1,025 spent by light users, according to Forrester Con
Savings Accounts Are Finance 101 For Kids
Parents say teaching their children the basics of a savings account (81%) is the top financial lesson that children need to know in order to be fiscally responsible, according to online coupon
Kids Think Boys Are Better In Sports, Girls Are Better At Fashion
Almost two thirds of children ages 2-12 (64%) think boys are better than girls at sports and athletic activities, according to Highlights for Children.