7/1/13
Nine in 10 women ages 21-59 with children under age 18 living in households earning more than $35,000 a year-107 million in the U.S.-consider themselves smart shoppers, according to Time Inc.’s All You magazine. Nearly nine in 10 (88%) say
Category: Uncategorized
Women Check With Mom Before Making Major Decisions
7/1/13
One in three women (35%) describe themselves as being good at making decisions, according to Women’s Health magazine. Two in three (67%) believe they make better decisions under pressure. Also:
- Three in four “sleep
Book Publishers Are Turning Their Attention to Young Adult Nonfiction
7/1/2013
The demand for the young adult (YA) publishing sector ebbs and flows based on best-selling titles. Last year was buoyed by The Hunger Games, for instance, with total YA sales accounting for $828.9 million in revenue for publisher
Nordstrom Ranks as Favorite Retailer
7/1/13
Nordstrom scores as shoppers’ favorite retailer, based on great service, merchandise selection, business wear, and evening wear, according to Market Force Information. However, the retailer’s liberal return policy is the attribute that matt
Parents Remain Ignorant of Their Children’s Online Activities
7/1/2013
Eight in 10 parents of children under age 18 (80%) do not know how to find out what their children are doing online, according to McAfee. Nearly three in four parents (74%) simply admit defeat and claim they don’t have the time or energy
Women Aren’t Liars
7/1/13
Women tell fewer lies in an average year than men (728 vs. 1,092), according to Men’s Health magazine. Women are most likely to lie about their weight; men lie about their height. Two in 10 women (21%) post online pictures of thems
Youth Marketing Executive Launches New Venture
7/1/2013
Top youth marketing executive Malcolm Bird, formerly of AOL’s kid portal KOL, is introducing Viddiverse.com, a social video network for 8-to-13-year-olds. The site-YouTube for tweens-will feature “curated,” professionally produced, and us
Quiksilver Readjusts Its Marketing Outreach
7/1/2013
Teen retailer Quiksilver is undergoing a significant overhaul to recapture teen shoppers. As part of its makeover, the retailer is reducing its merchandise SKUs by 30%, primarily by stopping production on its in-house apparel brands DC Su
Under Armour Focuses on the Youth Market
7/1/2013
Athletic brand Under Armour is concentrating on youth as part of its three-year growth plan. Under Armour expects its youth business to generate $500 million by 2016. Launched in the spring, UA Next is building specific innovation and pro
FTC to Host ‘Internet of Things’ Seminar
7/1/2013
The Federal Trade Commission is holding a public workshop on Nov. 21, 2013, in Washington, D.C., to address concerns over the “Internet of Things.” The seminar will discuss data privacy implications, particularly regarding children and th