1/1/13
Almost eight in 10 shoppers (79%) prefer to shop in stores during the weekend, according to Yesmail Interactive. People tend to buy jewelry in-store 77% of the time rather than purchasing these items online.
Three in 10 online shopp
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Moms Gain Confidence As Parents
1/1/13
Seven in 10 moms (70%) say that becoming a parent has increased their confidence, according to BabyCenter. A majority (57%) feel they are in control of their households and of how their children are being raised. Almost nine in 10 (87%) say
Young Adult Readers Skew Female, Get Recommendations From Friends, And Don’t Care If The Movie Is Any Good
1/1/13
There’s little question that the Young Adult (YA) fiction market is boosting interest in reading and driving sales of books, films, and merchandise. Billion-dollar brands, such as Twilight, Hunger Games, and Harry Potter,
Women And Their Tech Gadgets
1/1/13
Women would rather go a year without TV than forgo access to their cell phones (57% vs. 43%), according to DDB Worldwide Communications Group. Women are less likely than men to continually replace their phones with the newest models. Men ar
Social Networking Challenges When Users Are Under Age 13
1/1/13
The vast majority of social networks aren’t supposed to accept users under age 13, according to the federal government’s Children’s Online Privacy Protection?Act (COPPA). Yet millions of children use these sites daily. As such, it’s challen
Reality Shows Attract Many Co-Viewing Families
1/1/13
ABC’s America’s Funniest Home Videos is the broadcast TV series that attracts the largest number of parents and children under age 13 watching together, according to E-Poll Market Research. “Women control the primetime viewing choices
Hot Topic Opens Gothic Victoria’s Secret To Capture ‘Graduates’
1/1/13
Teen retailer Hot Topic is introducing Blackheart, a new brand selling dark sexy lingerie, sleepwear, loungewear, rocker apparel and accessories. Hot Topic’s Lisa Harper says there is a void in the marketplace for lingerie that speaks to Hot T
Brush Buddies Rock Out To LMFAO
1/1/13
Toothbrush maker Brush Buddies expands its line-up of musical brushes by introducing the LMFAO Singing Toothbrush, which plays “Sexy & I Know It” and “Party Rock Anthem” for two minutes (the dentist-recommended length of time for brushing)
Dirty Business: Women And Men Clean House Differently
1/1/13
Men and women are worlds apart on what they consider clean, how they clean, and how standards of cleanliness affect their purchase decisions.
Shopping analyst and author Paco Underhill says women have high expectations for cleanline
Teens Use Digital Devices To Do Homework
1/1/13
Nearly four in 10 tweens ages 11-14 (39%) use a smartphone at home for schoolwork, according to research firm TRU. Two in three (65%) use laptops, and 31% do homework on tablets.
Tweens don’t have the same access to technology while at sch