Although most Americans acknowledge that they do not get outside often enough, many of the most common activities they engage in are outdoor hobbies — including gardening (4
Connected Consumers And Their Devices
A quarter of those who use tech gadgets (25%) — including smartphones, iPads, and netbooks — would feel completely disconnected if their devices were taken away fo
Money Matters For Pets’ Medical Procedures
Although 27% of pet owners think that medical insurance for pets is a good way to save on vet bills, only 5% have medical insurance for their animals, according to Petside.com
Emerging Majorities Respond To Digital Advertising Messages
Hispanics are more likely than Blacks or Whites to respond to digital advertising, including banner ads and email promotions, according to ARAnet. Both Hispanics and Blacks ar
Latinas Want Bilingual Beauty Items
Most Hispanic women want to see more personal care products (52%) and haircare products (64%) designed specifically for them — such as an extended color spectrum in cosm
Blacks Lead All Americans In Dental Insurance Coverage
More than a quarter of the 172 million Americans with private health insurance (26%) did not have dental insurance in 2008 — the most recent year for which data are avai