An increasing share of U.S. e-commerce traffic is coming from smartphones, reports Monetate in its latest quarterly study. During this past quarter, smartphones comprised 24.8% of traffic for the e-commerce sites analyzed, up from 17.9% during the year-earlier period. But…
Traditional Media Consumption Estimates, by Generation
Among online U.S. adults, Baby Boomers (46-65) spend almost twice as much time on a daily basis with TV, radio and print as do Millennials (16-3) per newly-released data from a TNS study. In fact, while Baby Boomers report spending…
U.S. Holiday Digital Commerce Spending Via Desktop and Mobile Devices Expected to Grow 14%
The 2015 holiday season forecast is that total online retail spending for the November–December period will reach $70.1 billion, representing a 14-% gain versus year ago, according to comScore. Spending using desktop computers for that period is expected to reach…
Bank Customer Service Better Than Grocers, Druggists: Gallup
Almost 9 in 10 (89% of) American adults who visited a bank branch during the past month report that the customer service was either excellent (38%) or good (51%), and a similar 87% of pharmacy and grocery store visitors rated…
Americans’ Views of the Impact of Technology on Everyday Life
Nearly three-quarters of adults in the U.S. believe that technology has become too distracting, with Millennials (18-35) slightly above-average in their agreement, according to a recent Harris Poll. A strong majority also agree that technology is corrupting interpersonal communications (69%)…
How Long Goes By Before An Internet Radio Listener Hears An Ad?
Internet radio listeners spent roughly 14 minutes on average listening to music before hearing their first ad during Q3 2015, per XAPPmedia’s latest Internet Radio Ad Load Report. That includes 41% hearing an ad within the first 10 minutes of…