Almost 1 in 5 Americans aged 18-54 use a digital streaming media player monthly to watch TV and movies, more than double the proportion from 2013 (9%), reports GfK in newly-released data. Smart TVs (television sets with integrated Internet) are…
Consumers Still Value Performance over Content in the Website Experience
A high-performing website is once again more important to consumers than fresh and updated content, a consistent cross-screen experience and personalized content, finds Limelight Networks in its latest annual “State of the User Experience” study. Somewhat surprisingly, though, consumers appear…
Smart TVs Now in Almost 1 in 5 Households
Streaming media players are gaining in popularity, but a growing portion of Americans own a TV with built-in streaming functionality: some 19% of U.S. households have a smart TV as of September, reports Nielsen in a new study, up from…
Baby Boomers Like Their Primary Care Doctors, But Have Some Concerns
Baby Boomers (51-69) have generally positive attitudes towards their primary care doctors, as the vast majority agree that their doctor listens carefully to their questions and concerns (88%) and knows their name, history and medical issues (82%) as well as…
Top Reasons Consumers Continue to Participate in Loyalty Programs
Once consumers sign up for a loyalty program, their attention shifts from transactional desires such as rewards points and discounts to more personal and emotional benefits such as ease of understanding (81%) and relevance of offers (75%), according to a…
Multi-Screen Video Viewers Most Receptive to Ads on Live TV
Television’s share of multi-screen video viewing time might be challenged by digital screens, but viewers remain most receptive to ads on live TV, perhaps due to an acceptance of these ads as the status quo, details Millward Brown in a…