Roughly three in four consumers surveyed across 9 countries have experienced their “worst customer experience (CX) failure” within the past 2 years, according to a report from SDL. Customers most often ascribed failures to the post-sale support of the customer…
Customers Less Satisfied with Energy Utilities, Shipping and Healthcare
Following yet another harsh winter, customer satisfaction with gas and electric service providers is down 2.7% to an ACSI score of 74.3 on a 0-100 scale, according to the American Customer Satisfaction Index (ACSI). “Higher cost tends to weaken customer…
Views of Home Buying Climate Slightly Less Positive in U.S.
Americans remain positive about home buying, but are slightly less optimistic than they were in 2013 and 2014. Presently, 69% believe it is a good time to buy a house, down from an average 74% during the two years prior,…
Consumers: Pay-TV Valued, but Changes Wanted
Roughly two-thirds of U.S. adults pay for the majority of the TV content that they watch in their home, according to results from an Irdeto survey conducted by YouGov, and two-thirds of those mainly use a monthly subscription service via…
Hispanic Targeted Ad Spend Increased by 63% since 2010
The top 500 U.S. advertisers (by spending in network TV, spot TV, cable TV, radio, magazines, newspaper and FSI) allocated an estimated 8.4% share of their spending to Hispanic dedicated efforts ($7.1 billion), up from 5.5% in 2010 ($4.3 billion),…
Mother’s Day Spending Set For Growth This Year
American consumers were expected to spend an average of $173 on Mother’s Day this year, up almost $10 (6%) from last year’s total and the highest figure in the survey’s 12-year history, according to the latest survey for the National…