8/15/2013
One in two teens say they use social media to communicate with their parents, according to Brigham Young University researchers. Some 16% use social media with their parents daily, including retweeting or liking a post. Two in 10 teens (
Author: Joel Whitaker
Joel Whitaker is publisher of Research Alert.
Carter’s, OshKosh Join Forces at Retail
8/15/2013
Even though Carter’s and OshKosh are owned by the same parent company, each operates its own retail stores-until now. The company is introducing a co-branded store concept in the U.S. that is two stores, side-by-side, with a pass-through
FTC Updates COPPA Guidance
8/15/2013
The Federal Trade Commission revised the Children’s Online Privacy Protection Act (COPPA) on July 1 (YA, June 15, 2013), and now the agency is updating some of its guidance to help youth marketers. This additional context is out
Campbell’s Targets Teens With New Goldfish Puffs
8/15/2013
Campbell Soup Co.’s Pepperidge Farm is introducing Goldfish Puffs, a cheesy air-puffed baked snack treat that the company “designed to reach the teens who still love Goldfish, even though their moms may mistakenly think they’ve outgrown
Simon Malls Weighs Privacy Against Teen Technology Habits
8/15/2013
It’s impossible to visit a U.S. mall without seeing teens tethered to their cellphones. And retailers embrace the latest technology trends to entice them into their stores. Yet, this confluence of technology and shopping presents some ch
Lego Faces Are Getting Angrier
8/15/2013
The expressions of Lego figurines have increasingly grown angrier over the past 24 years, according to University of New Zealand researchers.
Researchers classified 628 Lego figurine heads into six definitions: disgust, sadness,
Millennials Are More Forgetful Than Seniors
8/15/2013
Millennials are more likely than those over age 55 to forget what day it is (15% vs. 7%), where they put their keys (14% vs. 8%), to bring their lunch (9% vs. 3%), and to take a bath or shower (6% vs. 2%), according to Leflein Associates
College Kids Are Plugged In and Checking
8/15/2013
Nearly one in two college students (47%) say they check their technological devices every 10 minutes, up from 38% of student who did so in 2011, according to online textbook provider CourseSmart. Two in three students (68%) use three dev
App Developers Focus on Free Content
8/15/2013
The percentage of apps that are free has increased from 80% in 2011 to 90% in 2013, according to market research firm Flurry Analytics. The report finds that gamers want free content more than they want to avoid ads or to have the absolu
Teens Think Live TV Is ‘Not Cool’
8/15/2013
Despite the hype, only 2% of TV viewing happens on mobile devices, with 8% happening via laptop, and 89% via the traditional TV, according to the industry research group Council for Research Excellence.
TV viewing habits are evol