2/3/2013
Americans drank $12 billion worth of craft beer in 2012, up from $5.7 billion in 2007, according to Mintel. Annual sales of craft beer are expected to reach $18 billion by 2017. Although craft beer only accounts for 15% of total beer sales,
Category: Uncategorized
Recommendations And Samples Influence Skincare Purchases
2/3/2013
Personal recommendations and samples are the strongest influences on purchases of anti-aging facial skincare products, according to the NPD Group.
The number of women who get information about new anti-aging skincare products through soc
Moms’ Risky Driving Habits Rival Those Of Teens
2/3/2013
Moms of young children are about as likely as teens to be involved in car crashes while driving, according to American Baby and Safe Kids Worldwide. One in 10 mothers have been in an accident while driving with their babies in the c
Half Of Shoppers Will Try New Over-The-Counter Medicines
2/3/2013
Half of consumers shopping for over-the-counter medications will consider other products if they don’t find what they’re looking for, according to AccentHealth.
Three in 10 (30%) will look for an alternate product themselves, while 20% w
One In Five Adults Use QR Codes
2/3/2013
Almost one in five Americans (19%) have used QR codes, according to Pitney Bowes. Adults 18-34 are more likely to than those 35 and older to use them.
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Source: “Getting Ahead of the Emerging QR Code Marketing Trend
Nearly A Quarter Of Americans Can’t Afford Groceries
2/3/2013
More than four in 10 U.S. consumers ages 35-54 (43%) say their financial circumstances deteriorated in 2012, according to SymphonyIRI. More than a quarter of 35-54-year-olds (27%) are having difficulty affording groceries, as are 22% of c
Americans Would Rather Have Shorter Commutes Than Larger Homes
8/2/13
More than six in 10 Americans (61%) would prefer to live in a smaller home and have a commute of 45 minutes or less over living in a larger home and having a commute of more than 45 minutes, according to the Urban Land Institute. More than
Car Buyers Prefer to Research Vehicles Online, Not in Person
8/2/13
More than eight in 10 automotive consumers worldwide (83%) prefer to research car purchases online rather than at a dealership or on the phone, according to Cisco Systems. When doing online automotive research, consumers are more inclined t
Frequent Buyers of Skincare Products Are Active Media Users
8/2/13
Adults who buy skincare products frequently (once a week or more) are more likely than overall adults to use all forms of media regularly, especially social media and online radio, according to the Interactive Advertising Bureau (IAB). Freq
Nearly Four in 10 Facebook Users Have Bought Items After Sharing Them on the Site
8/2/13
More than seven in 10 Internet users (73%) from the U.S., Canada, and the U.K. are on Facebook, according to Vision Critical. Among these, 38% have purchased an item after sharing or favoriting it on the site. Among the 24% of adults who us