8/1/13
More than three in four families (77%) with children in grades K-12 say the economy is having an impact on their back-to-school spending plans, according to the National Retail Federation and BIGinsight. Last year, families with children in
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Racism Is Still a Problem, Say Teens and Young Adults
8/1/2013
Two in three 12-to-29-year-olds (63%) say racism is a problem in society, and 38% say it’s a problem in their school or community, according to TRU Views from U.S. Yankelovich Monitor.
Teens and young adults tend to stick with the
Wedding Guests Embrace Twitter
8/1/13
Seven in 10 wedding guests with Twitter accounts (70%) have tweeted about the wedding while in attendance, according to stationery company Wedding Paper Divas. One in two have “checked in” using Facebook or Foursquare.
The average g
Spouses, Not Kids, Drive Grocery Purchases
8/1/2013
Almost two in three grocery shoppers with children (62%) say their children influence grocery purchases, according to the Hartman Group. However, their spouse is the primary influencer. Pets, surprisingly, are more influential than parent
Moms Are Tablet-Owning, Education App-Using Techies
8/1/13
Moms are more likely than adults in general to say their primary mobile device is a tablet (35% vs. 25%), according to analytic agency Flurry. More than three in four moms (77%) own iOS (Apple) devices, while 23% own Android. On average, at
Tablet Owners Spend More Than Smartphone Owners on Virtual Goods
8/1/2013
In-game spending for virtual goods on tablet devices generates $914 million per year, according to mobile game developer PlayFirst and Frank N. Magid Associates. In-game virtual good spending on smartphones generates $341 million per year
Kid TV Viewing Habits Mirrors Parents
8/1/2013
The amount of time parents spend watching TV is strongly associated with the amount of time children spend watching TV, according to research by Pennsylvania’s Annenberg Public Policy Center. Parents, on average, watch four hours of TV pe
Parents Blind to Their Kids’ Size
8/1/2013
While nearly one in three children (32%) are considered overweight or obese, according to their parents, only 15% of children should be classified as overweight, according to the Robert Wood Johnson Foundation and the Harvard School of Pu
The Value of a Facebook Fan Equals $174.17
8/1/2013
The average value of a Facebook fan is $174.17 in 2013, up from $136.38 in 2010, according to market research firm Syncapse. The factors that calculate a fan’s worth include how much he or she spends on the brand, loyalty, propensity to r
Generational Differences: Millennial Moms Want to Be Friends, Gen Xers Want to Be Boss
8/1/13
At first glance, all moms share similar values. They want what is best for their children and to create lasting memories for them. Moms make sacrifices for their children and consider them more important than anyone else.
Yet, a dif