2/1/13
Eight in 10 women ages 60-95 (81%) say their happiest decade came after age 40, according to More magazine. However, women say each lifestage has particular resonance: they typically have experienced freedom in their 20s, marriage and
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College Students’ Daily Lifestyles, Tech Usage, And Money Matters
2/1/2013
College students communicate with their parents 27.7 times a week, including 8.1 times via text, 5.5 times on the phone, 4.7 times in person, and 4.4 times via social networks, according to re:fuel’s College Explorer survey.
Dail
Parents Say Their Kids Reflect Them
2/1/13
More than eight in 10 parents (82%) say their children’s behavior reflects their parenting skills, according to Parenting magazine. More than half (57%) won’t deliver forgotten homework to school more than once, and 54% insist that th
Scholastic Launches Third Transmedia Platform For Tweens
2/1/2013
Scholastic is introducing its third transmedia property, Spirit Animals, on September 10, 2013. Like Scholastic’s previous transmedia properties, The 39 Clues and Infinity Ring, Spirit Animals links seven
Reality Shows Attract Co-Viewing Families
2/1/13
ABC’s America’s Funniest Home Videos is the TV series airing on a broadcast network that attracts the largest number of parents and children under age 13 watching together, according to E-Poll. “Women control the primetime viewing cho
Youth Increasingly Read E-books, But Print Still Their Preferred Format
2/1/2013
Nearly half of children and teens ages 9-17 (46%) read an e-book in 2012, up from 25% in 2010, according to Scholastic and the Harrison Group. Among those who haven’t read an e-book, 51% are interested in doing so, with girls expressing more
Women’s TV Viewing Habits
2/1/13
Girls ages 12-17 spend three hours and four minutes watching television each day, while women ages 18-34 spend four hours and four minutes, and those over 35 spend six hours and seven minutes watching TV, according to Nielsen.
Teen girls a
General Mills Sees Upside To Shifting Away From Kid-Directed Cereal Ads
2/1/2013
General Mills says a forced redirection away from marketing its cereals to children is opening up new opportunities: adults who still act like children.
Its Lucky Charms cereal brand greatly increased its market share last year after Gen
Shopping Habits Of U.S. Women Vs. Canadian Women
2/1/13
American women are more likely than Canadian women to cut costs by using coupons regularly when shopping (68% vs. 55%), according to WSL Strategic Retail. U.S. women shoppers are also more likely than Canadian shoppers to search the Internet f
Profiles Of Mobile Media Users
1/1/13
Women are more likely to own a Blackberry smartphone (44%) than an Android smartphone (35%) or iPhone (39%), according to the Donald W. Reynolds Journalism Institute. Some of these women own more than one device. Among female users of large