The ongoing recession is having lasting effects on how consumers approach their routine shopping missions, finds Symphony IRI. Consumers are making fewer large stocking-up grocery shopping tri
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Mobile Code Scanning Doubled Between 2010 And 2011
Consumer scans of UPC and QR codes with mobile devices doubled between September 2010 and September 2011, according to ScanLife, which processes 1D (UPC) and 2D (QR) code scans (both its own a
Factoids 01-06-12
• Half of consumers who are interested in vacation rentals say children have a signifi
Americans Drive While Tipsy, Texting, Surfing, And Sleepy
A quarter of U.S. drivers admit to having driven after having two or more alcoholic drinks, according to Harris Interactive. Almost four in 10 have sent or received text messages while at the
College-Educated Adults Are More Likely Than Others To Volunteer
Americans with college degrees or more education are twice as likely as adults overall to donate money to arts or cultural organizations, according to Scarborough Research data provided specia
More Than A Third Of Smartphone Owners Make Purchases On Them
Almost four in 10 smartphone owners (38%) have used their devices to make purchases at least once, according to comScore. Among those who made purchases on their phones in September, 56% m
Smartphones Are The Chief Screens For Mobile Ads
Mobile ads are viewed primarily on smartphones, finds Millennial Media, which measures ad impressions. Feature phones and Internet-connected devices (including tablets, iPod Touch, Sony PSP, e
Most Facebook Users “Like” Brands
Nearly nine in 10 Facebook users (87%) “like” at least one brand on the site, according to Lab42. Of these, 69% have “liked” a brand solely because a friend of theirs did. Mor
Almost Four In 10 Americans Play The Lottery
Almost four in 10 Americans (37%) purchase lottery tickets, and 13% buy them on a regular basis, according to CouponCabin.
Men are more likely than women to purchase lottery tickets (42% vs. 32%
Men Spend More On Clothes For Themselves Than Women Do
Men spend more than twice as much as women do on clothes for themselves, according to marketing agency Barkley U.S. and the Boston Consulting Group.