Even though consumers alternate between alcohol types depending on the drinking occasion, everyone has a favorite beverage to sit on — a trusted go-to regardless of the time or place. For nearly 4 in 10 regular drinkers (U.S. adults ages…
The Top Platform For U.S. Digital Music Consumers is Apple, But…
Apple is the top platform for U.S. adults who pay for music content online, ahead of others such as Pandora and Spotify, according to a study from PayPal. Among the U.S. music consumers surveyed, 37% cited either Apple iTunes…
Online Advertising Boosts Offline Sales
Online display ads can increase both online and offline retail sales, providing valuable insight for future marketing decisions. That’s the conclusion of a forthcoming study in the journal Marketing Science titled “When Less is More: Data and Power in Advertising…
The 2017 Best Places to Live
U.S. News & World Report, the global authority in rankings and consumer advice, today unveiled the 2017 Best Places to Live in the United States. The new list ranks the country’s 100 largest metropolitan areas based on affordability, job prospects…
Citizen Satisfaction with Federal Government Rebounds to Four-Year High
Citizen satisfaction with the federal government reached a four-year high at the end of 2016, according to the American Customer Satisfaction Index (ACSI). Three years of eroding citizen satisfaction culminated in an all-time low score in 2015, but over the…
The Brands With the Best Buzz in the U.S. in 2016
YouGov has released its U.S. Buzz Rankings list for 2016, revealing that Amazon again enjoyed the best public perception, for the fourth consecutive year. The study, which measures consumer perceptions of brands, asks respondents whether they have heard anything about…