Roughly 18% of U.S. adults report having visited Google Plus in the past 30 days, according to a GFK report, putting Google+ on par with Pinterest and only slightly behind Instagram (19%) in the survey’s results. There is relatively little…
When Do Consumers Want to Hear From Retailers?
A majority (57%) of U.S. adults would want to hear from a retailer via email or advertising when it is offering a sale or promotion, and almost half would want to hear from one when an item they’ve been looking…
Consumers: Reviews Important in Determining E-Commerce Site Legitimacy
More than three-quarters of U.S. consumers use customer reviews to determine the legitimacy of a site that sells brand name products, finds BrandShop in a recent survey of 1,055 U.S. adults aged 18-65. The amount and quality of information is…
Truth in Advertising: Who’s Got It, and For What Formats?
Nielsen has released its latest “Global Trust in Advertising” report, a biennial examination of the different forms of advertising that consumers around the world trust and act upon. Trust by Format As Nielsen notes, “the proliferation of online ad…
Gen X Now Reportedly The Largest Generation of Affluents
Among affluents, Gen Xers (34-50) now outnumber Baby Boomers (51-69) for the first time, with the former accounting for 37% of all affluents and the latter 32%, according to Ipsos’ latest annual survey of affluents in the U.S. The results…
Millennial Views Most Likely to Feel That TV Show Quality is Improving
Millennials 18-35) may be watching less traditional TV, but those who watch TV tend to be more excited than other generations about shows in general, according to results from a Harris Poll. In fact, among TV viewers, more than three-quarters…