With nearly three in 10 U.S. adults being Millennials of legal drinking age, the Millennial generation (born between 1977 and 1992) is a crucial demographic for bev/al marketers. Donna Hood Crecca, senior director at Technomic, calls them “ideal adult beverage…
How American Spend on Music
A slight majority (52%) of Americans’ spending on music goes to live events, says Nielsen in reporting the results of a recent survey. Admission to live music concerts represents the largest share of music-related expenditures; at almost one-third (32%) of…
Slight Majority of Consumers Say They Record Live TV to Skip Commercials
Does everyone skip TV ads? Popular opinion would have it that they do, but that’s not quite the case, according to survey results from the Consumer Electronics Association (CEA). Nevertheless, some 53% of respondents to the survey agreed that they…
TV “Cord-Nevers” Seen Lighter Video and Consumers
Various pieces of research have suggested that consumers who stream video do so to complement their traditional TV viewing, rather than entirely replace it. Now, a new study from Ericsson ConsumerLab adds to the body of research about the behaviors…
Consumers Wary of Sharing Personal Data With Retailers
Only four in 10 consumers surveyed in 12 countries say they’re comfortable receiving personalized text message offers from retailers, and even fewer are comfortable sharing personal information while making purchases, finds Zebra Technologies in a recently-released study. The results are…
Pay-TV Penetration Rates, 2010-2015
Pay-TV penetration stands at 83% of U.S. households this year, reports Leichtman Research Group (LRG), based on its latest survey of 1,000+ adults. Pay-TV penetration has been on the decline this decade, down from 87% in 2010, although it remains…