After six months football that counts is back, as the NFL regular season kicked off yesterday. Half (50%) of Americans are professional football fans, making the sport a clear fan-favorite among U.S. adults, this according to new research from Mintel.…
U.S. Widens Lead Over France in Wine Consumption
Larger discretionary income levels for consumers contributed to Americans purchasing more wine, marking a 1% growth rate to 328.6 million 9-liter cases, according to the Beverage Information and Insights Group’s 2015 Wine Handbook. The U.S. continued to lead the wine…
Customer Satisfaction With Automobiles Drops to Lowest Point Since 2004
Customer satisfaction with automobiles has dropped three points this year to an index of 79 on the American Customer Satisfaction Index (ACSI)’s 100-point scale, marking its third consecutive year of declines and the lowest rating since 2004 (also 79). In…
Top Stated Reasons For Abandoning A Mobile Transaction
A majority (56%) of U.S. smartphone owning adults have abandoned a mobile transaction, according to Jumio, though this figure is down from 66% in a similar survey conducted in 2013. Among those who have abandoned a mobile transaction, purchase uncertainty…
Mobile Email Engagement Grows
Mobile devices have represented the majority of email opens for some time now, but studies have shown that PC users tend to click more than mobile users. That may now be changing, according to the latest quarterly report from Yesmail.…
Mobile Social Media Consumption Grows Across Age Groups
Time spent with social media among mobile device users to grow at a rapid clip, details comScore. The data reveals some interesting divergences in mobile social networking use by age group. Among smartphone social networking users, youth lead not only…