Both Millennials and Gen Xers say they’re more likely to spread the word about their favorite brands and products face-to-face than via social media, according to results from a CrowdTwist study. Beyond those two leading word-of-mouth vehicles, though, email proves…
Americans’ Alcohol Preferences, by Education and Income Level
Self-reported alcoholic consumption is far higher among Americans from high-income ($75k+) than lower-income households (<$30k), with 78% of the former and 45% of the latter occasionally drinking, according to a Gallup survey. Similar discrepancies were also found by education level,…
Affluent Millennials Say They’re Loyal to Their Financial Institutions
Affluent Millennials are open to non-financial brands, finds a report from LinkedIn conducted by Ipsos that looks specifically at affluents in the U.S. At the same time, once they become customers with a financial institution, they’re considerably more likely than…
U.S. Brand Buzz Rankings in H1 2015
Amazon (Buzz Score of 30) is atop the brand buzz rankings again according to the YouGov BrandIndex, which measures consumer perceptions of brands. The list, covering the first half of 2015, finds Netflix (27.9) continuing its ascent to the second…
Consumer Trust Brand Content in Newspapers, On TV More Than Social Platforms Including Twitter, Instagram, Blogs
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms including Instagram, Twitter or blogs, according to results from an Acquity Group survey. Even so, social does…
Facebook Post Interaction Rates: Links Now Rival Videos
Despite growing as a referrer of traffic, social still pales in comparison to search for the 5,000+ brand sites monitored, referring 4.7% of smartphone traffic (compared to 23.1% for search) and 1.6% of desktop traffic (versus 26.1% for search). Facebook…