Consumer experience with various types of mobile payment opportunities is rising, according to findings from a recent Harris Poll, although interest in “tap-for-pay” among smartphone users remains unchanged from late 2013. Privacy concerns and the absence of a compelling motivation…
2015’s Most Patriotic Brands, in the Eyes of the Consumers
Jeep is the most patriotic brand in the United States for the third consecutive year, being the closely associated with the value of “patriotism,” according to Brand Keys’ latest analysis, which is based on a survey of 5,427 consumers aged…
Almost 1 in 3 Have Been Persuaded to Watch A TV Show Based on Social Buzz
Some 31% of U.S. and Canadian adults (18+) say they have at some point chosen to watch a TV show or movie because of all the buzz it was getting on Facebook, Twitter and other social networks, according to the…
Do Teens Wield Over Their Parents’ Purchase Decisions?
Children are “active decision makers in family economies,” according to YouGov in releasing the results of a recent survey examining kids’ influence on their parents’ buying decisions. The survey analyzes kids’ influence across a range of categories, noting that young children…
How Often Are Emails Forwarded?
Virtually all (95% of) commercial emails generate some forwarding behavior, according to a Litmus analysis of more than 400,000 commercial sends with at least 500 opens between January 2013 and March 2015. The median email (by forward-to-open rate) generated 1…
Asian-Americans Have Almost 4 Times Buying Power of Millennials
There’s far less research devoted to Asian Americans than to Millennials, but with an estimated buying power of $770 billion last year (as opposed to Millennials’ $200 billion), Asian-Americans are a force to be reckoned with, according to data cited…