5/1/2013
E-book publisher TheWriteDeal has aligned with the New Mexico Department of Public Education to introduce a series of free bilingual children’s books. Each title teaches about New Mexico’s Native American and Hispanic culture and is written
Category: Uncategorized
Preferred Fashion Styles According to Husbands, Wives
5/1/13
It is often said that women dress for other women, but men also care about what their wives and girlfriends look like, according to PriceGrabber. The largest number of men prefer their significant other to dress casually, 13% prefer a classy l
Most Americans Think Advertising Claims Are Exaggerated
4/1/13
Most Americans think the claims made in advertisements are somewhat (57%) or very (19%) exaggerated, according to Lab42. Only 3% believe claims made in ads are very accurate.
More men than women prefer ads that “relate” to them, while more
Women Live Healthier Lives
4/1/13
The optimal age to achieve wellness is 34, according to a McCann Erickson survey in the U.S., U.K., Brazil, China, Japan, Peru, South Africa, and Turkey. More than half of respondents (54%) think technology is making us healthier.
Men ages
Hispanic Dads Wield Purchase Influence
4/1/2013
More than half of Hispanic dads (55%) say they are the top decision-maker on purchases made in the household, according to Mintel. Hispanic men ages 45-64 (54%) wield more influence than those ages 35-44 (50%) or 25-34 (44%).
Source: Min
Hispanic Families Shop for Groceries in Groups, With Children
4/1/13
U.S. Hispanic women are more likely than the average U.S. female to go grocery shopping with someone else, according to Acosta. They are nearly twice as likely to shop with their tween (15% vs. 8%) or teen (10% vs. 6%).
Hispanic women also
Women Have Female Computers; Men Have Male Ones
4/1/13
When asked to select the gender of their computer, women are more likely to say it’s a female than men (60% versus 40%), according to online computer accessories retailer Crucial.com. Men, comparatively, say their computer is more likely to be
Moms Aim for Incrementally Healthier Eating
4/1/13
Mothers are closely aligned with their children on their eating habits, according to the Marketing Store. Two in three feel their children eat mostly healthy foods, and they recognize that junk food is OK on certain occasions.
Nonetheless,
Women Less Likely Than Men to Talk Money on First Date
4/1/13
Women are less likely than men to think it’s important for couples to start discussing their financial situations at the very start of a relationship (24% versus 30%), according to Chase Card Services.
Nearly all Americans (94%) think it’s
Moms Show Kids Their Real Selves
4/1/13
Eight in 10 mothers (81%) consider themselves an “expert” in at least one mom-centric subject, such as cooking or health, according to McCann Erickson. Nearly nine in 10 (88%) say they like to share interesting ideas or advice about being a pa